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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 13Conversion 83Competition 31Returns 96Price range 68Avg price 83Brand share 0Review moat 64Quality gap 18

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.31

avg listing price — sweet spot $15–$100

Price range

Good€9.18–€27.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good933.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€108K

€108K/yr · 66K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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