51
klappsplint
Worth a lookShows low returns (0.3%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great212.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Price range
Okay€5.09–€22.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€30K€30K/yr · 49K searches