60
klammern
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Good964.23avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay€229K€229K/yr · 658K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€0.70–€19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.13avg listing price — sweet spot $15–$100