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Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great€50.79avg listing price — sweet spot $15–$100
Review moat
Good552.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay€13.58–€273.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Market size
Bad€25K€25K/yr · 55K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price