55
kartonschneider
Worth a lookShows a sweet-spot price point ($35.98 avg), but soft demand (-18.7% this quarter) keeps it on the watch list.
Avg price
Incredible€35.98avg listing price — sweet spot $15–$100
Review moat
Great480.73avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€492K€492K/yr · 415K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay€13.04–€200.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand