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55

kaminbesteck

Worth a look

Shows low returns (0.8%), but soft demand (-72.1% this quarter) keeps it on the watch list.

Market size 52Growth 0Conversion 17Competition 77Returns 96Price range 91Avg price 95Brand share 53Review moat 83Quality gap 58

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible€32.00

avg listing price — sweet spot $15–$100

Price range

Great€12.51–€101.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great344.48

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Good€327K

€327K/yr · 768K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-72.1%

90-day search growth — must beat 0% to launch

Trend