52
kalkfilter
Worth a lookShows low returns (1.4%), but soft demand (-15.5% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€71.84avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€150K€150K/yr · 107K searches
Review moat
Okay3,296.49avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Price range
Bad€9.83–€498.83cheapest to priciest tracked listing — scored on the share inside $15–$100