32
kärcher aschesauger
Skip itSoft demand (-74.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great€83.28avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,472.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay€47.89–€168.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€110K€110K/yr · 55K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-74.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price