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Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.68–$16.08) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,038.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay€182K€182K/yr · 314K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.50avg listing price — sweet spot $15–$100
Price range
Bad€2.68–€16.08cheapest to priciest tracked listing — scored on the share inside $15–$100