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Worth a lookShows searches that convert (17.2% search→purchase), but pricing outside the sweet spot ($6.58 avg) keeps it on the watch list.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Okay2,344.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay€166K€166K/yr · 147K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.72–€21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€6.58avg listing price — sweet spot $15–$100