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Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€3.31–€24.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,135.76avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.94avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€42K€42K/yr · 134K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand