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Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great248.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.78avg listing price — sweet spot $15–$100
Price range
Good€4.92–€40.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay€103K€103K/yr · 102K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Signals Low Review Barrier