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Worth a lookShows low returns (0.4%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Great414.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.06avg listing price — sweet spot $15–$100
Price range
Good€4.78–€25.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€139K€139K/yr · 102K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch