30
hettich scharnier
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good880.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.95avg listing price — sweet spot $15–$100
Price range
Okay€4.35–€19.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad€69K€69K/yr · 106K searches
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand