52
heitmann entkalker
Worth a lookShows low returns (0.4%), but soft demand (-28.4% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great€2.31–€93.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good€14.43avg listing price — sweet spot $15–$100
Review moat
Good968.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay€162K€162K/yr · 110K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-28.4%90-day search growth — must beat 0% to launch