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heißklebesticks
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good€374K€374K/yr · 368K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,310.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.85–€18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.95avg listing price — sweet spot $15–$100
Growth
Bad-32.0%90-day search growth — must beat 0% to launch