28
harder & steenbeck
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great390.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good€113.03avg listing price — sweet spot $15–$100
Price range
Okay€36.95–€292.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Market size
Bad€40K€40K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price