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halloween deko innen
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Great€3.47–€86.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Great+65.3%90-day search growth — must beat 0% to launch
Avg price
Great€15.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good617.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad€38K€38K/yr · 521K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand