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haken zum einhängen
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but prices mostly outside the sweet spot ($3.34–$15.39) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good691.85avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Okay€174K€174K/yr · 591K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.65avg listing price — sweet spot $15–$100
Price range
Bad€3.34–€15.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand