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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 16Conversion 50Competition 31Returns 46Price range 80Avg price 84Brand share 9Review moat 59Quality gap 32

Avg price

Great€18.43

avg listing price — sweet spot $15–$100

Price range

Great€4.38–€61.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,151.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Market size

Bad€38K

€38K/yr · 51K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

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