57
gaffa tape
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.18–€28.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€211K€211K/yr · 115K searches
Avg price
Okay€10.94avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,273.24avg incumbent reviews — the moat a new listing must climb