48
funkschalter
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€16.69avg listing price — sweet spot $15–$100
Review moat
Good545.09avg incumbent reviews — the moat a new listing must climb
Price range
Good€11.02–€24.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€246K€246K/yr · 410K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.0%90-day search growth — must beat 0% to launch