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führungsschiene
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€43.98avg listing price — sweet spot $15–$100
Price range
Great€9.69–€89.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good907.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€126K€126K/yr · 265K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.2%90-day search growth — must beat 0% to launch