50
frostwächter
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-68.2% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€54.01avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good750.53avg incumbent reviews — the moat a new listing must climb
Price range
Good€13.13–€169.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay€216K€216K/yr · 564K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.2%90-day search growth — must beat 0% to launch