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franke
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€46.67avg listing price — sweet spot $15–$100
Review moat
Great442.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€222K€222K/yr · 170K searches
Price range
Okay€6.62–€207.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns