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filztasche
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-26.6% this quarter) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great249.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good€5.26–€33.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.41avg listing price — sweet spot $15–$100
Market size
Okay€187K€187K/yr · 858K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand