44
filzband
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,122.77avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.46–€20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.44avg listing price — sweet spot $15–$100
Market size
Bad€73K€73K/yr · 149K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand