45
feuerzange
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great294.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.96avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Great€5.13–€44.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€8K€8K/yr · 33K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch