53
feuerwehr
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€18.83avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great€4.92–€52.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€193K€193K/yr · 1.5M searches
Review moat
Okay2,889.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale