51
feuerfarben
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 86% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Good+48.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good863.89avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.58avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Okay€103K€103K/yr · 79K searches
Price range
Bad€8.62–€16.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf