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55

fettbrandlöscher

Worth a look

Shows low returns (0.1%), but soft demand (-8.1% this quarter) keeps it on the watch list.

Market size 32Growth 21Conversion 52Competition 71Returns 99Price range 93Avg price 95Brand share 58Review moat 78Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€42.40

avg listing price — sweet spot $15–$100

Price range

Great€13.35–€100.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great447.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay€150K

€150K/yr · 82K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

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