40
festool
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great232.72avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Good€161.88avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€108K€108K/yr · 604K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Price range
Bad€7.86–€1050.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price