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Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€33.34avg listing price — sweet spot $15–$100
Price range
Incredible€14.52–€99.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good644.73avg incumbent reviews — the moat a new listing must climb
Market size
Good€381K€381K/yr · 126K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-26.2%90-day search growth — must beat 0% to launch