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Skip itSoft demand (-43.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€32.49avg listing price — sweet spot $15–$100
Price range
Great€11.99–€57.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great217.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€45K€45K/yr · 83K searches
Growth
Bad-43.7%90-day search growth — must beat 0% to launch
Signals Out of Stock