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fällkeil mit schlagschrauber
Skip itSoft demand (-72.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible34.37avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad€93K€93K/yr · 78K searches
Avg price
Bad€362.36avg listing price — sweet spot $15–$100
Price range
Bad€18.15–€693.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.4%90-day search growth — must beat 0% to launch