66
expander
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Growth
Great+71.7%90-day search growth — must beat 0% to launch
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good€5.75–€37.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€587K€587K/yr · 698K searches
Avg price
Good€11.94avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,829.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality