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53

ecksteckdose

Worth a look

Shows a sweet-spot price point ($24.33 avg), but soft demand (-26.7% this quarter) keeps it on the watch list.

Market size 38Growth 12Conversion 19Competition 80Returns 76Price range 92Avg price 95Brand share 77Review moat 66Quality gap 37

Avg price

Incredible€24.33

avg listing price — sweet spot $15–$100

Price range

Great€13.34–€61.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great58%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good845.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€194K

€194K/yr · 527K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Trend