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51

eckregal bad

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 14Conversion 32Competition 89Returns 58Price range 78Avg price 86Brand share 70Review moat 49Quality gap 72

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great€19.24

avg listing price — sweet spot $15–$100

Price range

Great€7.76–€41.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay1,644.24

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Market size

Bad€43K

€43K/yr · 88K searches

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