39
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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Review moat
Great483.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good€104.81avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Bad€21.44–€344.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€79K€79K/yr · 33K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price