44
dusch wc
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great116.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay€194K€194K/yr · 180K searches
Avg price
Bad€370.74avg listing price — sweet spot $15–$100
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Price range
Bad€33.26–€1053.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale