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51

drahtschneider

Worth a look

Shows low returns (1.0%), but a small market ($38K/yr) keeps it on the watch list.

Market size 10Growth 76Conversion 87Competition 25Returns 95Price range 72Avg price 57Brand share 28Review moat 73Quality gap 33

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+62.4%

90-day search growth — must beat 0% to launch

Review moat

Good589.41

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.57–€36.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.85

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad€38K

€38K/yr · 29K searches

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