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57

douglasien öl

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 95Conversion 86Competition 23Returns 99Price range 92Avg price 95Brand share 34Review moat 49Quality gap 27

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+112.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible€28.23

avg listing price — sweet spot $15–$100

Price range

Great€13.63–€54.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,567.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad€64K

€64K/yr · 23K searches

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