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dimmer steckdose
Skip itSoft demand (-39.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good515.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good€11.95avg listing price — sweet spot $15–$100
Price range
Okay€5.32–€22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad€76K€76K/yr · 71K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Returns
Bad9.6%return rate — above 5% kills the launch gate
Growth
Bad-39.6%90-day search growth — must beat 0% to launch