45
dewalt
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great€855K€855K/yr · 1.7M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,565.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Avg price
Okay€235.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad€7.10–€2223.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price