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Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 21Conversion 71Competition 37Returns 93Price range 51Avg price 88Brand share 19Review moat 82Quality gap 55

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great€63.31

avg listing price — sweet spot $15–$100

Review moat

Great356.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€16.65–€181.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€121K

€121K/yr · 29K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

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