51
deckenhaken
Worth a lookShows low returns (1.3%), but soft demand (-11.6% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great421.19avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Price range
Okay€3.35–€24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.70avg listing price — sweet spot $15–$100
Market size
Okay€115K€115K/yr · 347K searches
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand