50
dampfsauger
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good€124.37avg listing price — sweet spot $15–$100
Review moat
Good968.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay€222K€222K/yr · 150K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Bad€53.68–€304.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale