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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€17.68avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good€6.87–€35.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good971.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Market size
Bad€89K€89K/yr · 67K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand