50
buchtresor
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-32.0% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€16.93avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good€8.08–€147.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,648.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€58K€58K/yr · 137K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand