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55

brunnenschaum

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 53Growth 68Conversion 95Competition 15Returns 97Price range 85Avg price 87Brand share 4Review moat 73Quality gap 33

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great€19.72

avg listing price — sweet spot $15–$100

Price range

Great€5.45–€82.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good595.42

avg incumbent reviews — the moat a new listing must climb

Growth

Good+48.6%

90-day search growth — must beat 0% to launch

Market size

Good€339K

€339K/yr · 136K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

Search terms